XBW W - Black & White Shore Minnow - Westinghouse Advertising

Identical to the standard Black & White Shore Minnow color but has a gold imprint on the back of the Westinghouse Corporation logo (W in a circle). There are a number of known Heddon lures that have advertising logos on them including the Chugger Spook, River Runt Spooks, Sonar, and Baby Chugger Spook.

(Special thanks to Dennis McNulty and Jim Vivano for providing the pictures and information!)
(Thanks to G. Hoyt for the Deep Dive River Runt picture!)